A community & coaching program
for Product brands who want to
maximize their profitability & productivity!
”Proof to Product LABS saved my business, no joke!
There’s systems, resources, community… and most importantly, videos on how to implement everything so you can see real changes fast!
Worth every penny."
Lauren Te Velde, Paper Farm Press
a note from
katie
Hi Friend! I’ve been entrenched in the product space since 2008 & have supported more than 30,000+ brands.
I have a unique take on what works and what doesn’t when it comes to growing a product business. But, the biggest differentiator between successful brands and those stuck in the messy middle is that…
brands IN THE MESSY MIDDLE lack SOLID business foundations
They are missing…
🚫 Focused goals & a roadmap
🚫 Confidence & leadership skills
🚫 Wider view of the industry
🚫 Industry connections & mentors
🚫 Systems & processes
🚫 Proper team support
🚫 Clear & consistent financial data
🚫 Strategic sales & marketing plans
Don’t worry, we’ll help you build these foundations in LABS!
USING the LABS Coursework, coaching & community you will…
✔ Set a clearer vision for your business, including direction & milestones you want to hit.
✔ Understand your financials, sales and marketing metrics so that you can make intentional decisions.
✔ Document your systems & processes so that someone else can step in when needed
✔ Learn what to delegate in your business & how to find, onboard & train the right person for the job.
Plus… you’ll grow as a leader!
✔ Confidently make decisions armed with good data plus proven strategies.
✔ Build this business around your life, rather than your life around the business.
✔ Connect with & receive support from other creative entrepreneurs who understand you.
✔ Have more confidence in your skills, experience and knowledge as a business owner.
If you ARE READY TO STRENGTHEN YOUR business foundations, you’re in the right place.
Come join us in LABS. We’ll be here to guide you every step of the way.
-Katie
I am SO proud to be a part of this community. Honestly, I was hesitant to join LABS at first and thought I’d try it for a year. 5ish months in and I have already seen huge growth in my business thanks to what I learned in LABS!
Katelyn Woolley, The Noble Paperie
What if GROWING YOUR Business
didn’t have to
be so difficult?
With the coaching and community support in LABS, you’ll finally be able to:
✔ Short-cut your success using proven systems & strategies
✔ Strengthen your business foundations & set clear growth milestones
✔ Confidently & intentionally grow your profit at your own pace
✔ Take quick action & implement what you’re learning
✔ Build a brand you’re proud of & that supports your best life
✔ Connect with product peers working towards similar goals
And so much more…
I'm so thankful for LABS! I don't know even know if my business would still be here if it weren't for having this community’s support for the past 4 years.
KRISTEN NECESSARY
What’s included in labs?
Support, strategy & solutions carefully curated for product brands that want to enhance their profit & productivity.
(click the plus signs to read more!)
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Connect with Katie and the community live 3 times each month for virtual trainings, accountability sessions, community events, live audits or coaching.
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70+ trainings organized by topic, searchable by keywords and accessible in multiple learning formats. Step-by-step lessons that teach you exactly how to build strategic sales, marketing & operational systems for your product brand.
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60+ templates, check-lists & workflows to help you quickly & easily implement everything you learn in LABS. Email sequence scripts, sample job descriptions, pitch templates, inventory tools and more. Our template vault will save you dozens of hours and thousands of dollars.
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LABS members can submit questions for our coaching calls at any time. They also have the opportunity to submit work for review by our experts. Past audits have included wholesale catalogs, Shopify websites, email flows and paid ad audits.
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We’ve loaded all of our trainings and coaching calls onto a private podcast feed so you can listen on the go from you phone. Whether you’re revisiting past trainings or catching up on ones you missed, this private podcast is one of our members favorite ways to consume our content.
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We’re not only sharing who we love working with but we’ve also lined up exclusive discounts, extended trial periods and other benefits only available for our LABS members.
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Plug into our student network of product brands across industries and across the world. Ask questions, get feedback and build relationships with fellow business owners who understand the unique challenges you face day-to-day. Did we mention? It’s not on Facebook!
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LABS was built to help you go at your own pace. We provide you with access to all the content, tools & resources you need in multiple learning formats, but you have control over what you focus on and how quickly you move through the content.
If you’re ready to put more profit in your pocket & strengthen your business foundations, then LABS is most definitely the place to be.
Shea grew her email list to over 10,000 subscribers by implementing the 90-day Marketing Roadmap training. She used Lyndsay Clements' framework to simplify her marketing content & schedule and drastically improve her marketing results.
Shea bailey-burkett, planned & proper
Amy launched her expanded product line to the wholesale market and exhibited at three trade shows, expanding her reach and connecting with store owners & collaborative partners IRL.
Amy Frazer, keller design co.
Rachel increased her total revenue by $100k within a single year by utilizing sales & marketing strategies that she learned in LABS.
Rachel Kroh, Heartell press
Ashley went all-in on SEO after hearing Jessica Freeman's training inside of LABS. She optimized her website copy, product descriptions, photos... and the results were astounding. Her monthly website visitors jumped from 1,100 to 11,000 in less than a year later.
ASHLEY Jankowski, Typeset co.
your GUIDE
I’m Katie Hunt! I’m the founder of Proof to Product, a podcast host, a business strategist, and a mom to 4 budding entrepreneurs.
Since 2011, I’ve has helped more than 30,000 product based business owners scale their businesses & grow their profit - in their own way and at their own pace.
I’ve been where you are now. I started my product brand in 2008 (at the start of a recession) and blindly jumped into selling whoelsale within 6 months.
Although we were experiencing 200+% revenue growth year over year. I stopped manufacturing in 2016 so that I could fully focus my time, energy and efforts on helping other product brands streamline and cale with ease.
I highly value simplicity in business. And, I have a knack for breaking down complicated strategies into simple steps so that you have stronger sales, higher profit and more support.
With my guidance, my clients have…
» Surpassed $2M in annual revenue
» 10x wholesale revenue in a single month
» Hired their dream team so they could focus on creating
» Hit yearly sales goals by October, then took a month OFF!
But we’re just getting started.
LABS is where we expand on what you’ve already built and help you implement new strategies in a way that works best for you.
Plus, we’ll talk through other challenges you may be facing as you grow… like money, team, tech, marketing systems or mindset.
Our LABS community will offer you support and strategies to help you reach your goals faster.
I look forward to working with you!
WHO SHOULD
JOIN LABS?
LABS is for people actively producing & selling physical products. Our members sell home decor, gift, food, apparel, jewelry, toys and stationery products — all are in the growth stage of business.
✔ Brands stuck in the messy middle and need strategic support.
✔ Brands that want to increase efficiencies, streamline systems & strengthen business foundations.
✔ Brands focused on scaling. LABS members are expanding their teams, product lines & revenue streams.
__________
If you need intensive wholesale sales & marketing support, we recommend starting with Paper Camp.
__________
If you have not yet launched your product business, we recommend starting with our resource library.
Real talk. LABS is not a good fit for everyone.
LABS MAY NOT BE HELPFUL FOR:
‒ People who do not have a business.
- People who are still deciding what products they want to create & sell.
- People who need a 1:1 consultant & can afford that price tag.
- People who are not ready to do the work. There is no easy button in business.
- People who need help with selling wholesale. We cover that in Paper Camp!
STUDENTS WHO THRIVE IN LABS SHARE 6 KEY THINGS:
A clear vision for their product line & business trajectory.
A strong desire to prioritize business growth.
Some experience selling physical products.
They take action on what they learn.
They are cricital thinkers & adapt strategies for their unique circumstances.
Actively participate in our community & coaching sessions.
LABS provides you with the tools you need to get your product brand to the next level.
✔︎ Quarterly CEO Check-ins
✔︎ Monthly GSD Sprints
✔︎ Monthly Roundtables
✔︎ Monthly Coaching Calls
✔︎ Training Vault of workshops, audits & expert sessions
✔︎ Template Vault to save you dozens of hours & thousdands of dollars.
✔︎ Exclusive discounts on products & services you use daily
✔︎ Private community of peers working towards similar goals
✔︎ Flexible learning formats to go at your own pace
You don’t have to build this business alone.
Come join us!
We provided the coaching, resources & community...
THEY DID THE HARD WORK!
THEY DID THE HARD WORK!
Maximize your profitability & productivity with us in LABS!
UPCOMING EVENTS:
✔ 3 Day Sales Campaign Training
✔ 2025 Strategy Planning Sprint
✔ Coaching Calls with Katie
✔ Peer Progress Pods
✔ CEO Check-ins
Plus, dig in to these on-demand trainings when you join LABS!
taking our business temperature with katie hunt
building an art licensing portfolio with kristen ley
writing website copy that sells with prerna malik
plan 12 months of nurture emails with katie hunt
boost your Q4 sales strategy with
mei pak
paid advertising on pinterest with
erin harding
build an accessible & inclusive website with myrna daramy
draft a killer bio & pitch the press with brittney lynn
bookkeeping for product brands with greg higdon
how to discontinue product with
katie hunt
Building a 90-day marketing roadmap w/ lyndsay clements
optimizing your
e-commerce site with arianne foulks
sparking your creativity with jessica rihal
simple seo strategies with jessica freeman
customer retention strategies with katie hunt
klaviyo email flows & systems with
kyle sommer
email opt-ins & welcome sequences with katie hunt
batching instagram content with natasha samuel
refresh your business routines with ashley brown
paid ads for e-commerce brands with taylor frame
when to outsource social media with andrea jones
how to build your dream team with katie hunt
retail markets with danella ruth mckinnon
Strengthen YOUR SALES ENGINE with katie hunt
frequently asked questions
+ Is PTP LABS right for me?
Proof to Product LABS is designed for product based business owners who are interested in building stronger systems around their sales & marketing workflows. They are increasing their profit and building a sustainable business that fits the life they want to lead.
LABS is best for those with an esatblished business. Majority of our members have been in business for over 2 years, and many have surpassed 10 years in business. They are interested in strategically diversifying their business with scalable systems and workflows.
+ When does PTP LABS start?
You’ll gain access to our Proof to Product LABS community immediately upon registering. We’ll take you through an in-depth onboarding process to show you how to set up your profile, introduce yourself and how to get started Taking Your Business Temperature.
+ When do the live trainings & coaching calls take place?
All live calls take place on Wednesdays, typically at 9am or 10am Pacific Time. All trainings and group coaching calls have searchable replays available for you to watch at your convenience.
All dates, times & links to join the live calls are housed in the Event section of our community, so you can plan ahead.
+ What’s the time commitment?
To get the most out of your membership, you’ll want to set aside 4-5 hours each month to attend live calls or to listen to the replays. Plus, you'll want to dedicate some time to connecting with others inside the community.
Outside of that, the resources we provide are designed for you to work through at your own pace. The more you put into not only consuming content, but also implementing what you learn and connecting with others in the community, the faster you will see progress in your business.
Again, we’re not here to overwhelm you! All these resources will be available for you to work through at your own pace. But, we do encourage you to attend live when you can.
+ Can I cancel at anytime?
Yes. Obviously we'd love it if all of our members stuck around forever - but we've worked with enough businesses to know that sometimes circumstances and needs change!
Your membership can be canceled at anytime.
Once cancelled you’ll retain access to the site for any remaining time paid for (monthly or annually), after which you’ll lose access to all of the content, community and live sessions.
Please note, all cancellations must be submitted at least 7 days prior to your renewal date.
If you have any questions, you can always contact us at members@prooftoproduct.com.
+ Can I share my login with my business partner?
Proof to Product LABS memberships are sold individually (to one person) and are not transferable or shareable, even with your business partner.
We do offer discounts for business partners that join LABS together. Email members at prooftoproduct.com for more info.
Sharing your PTP LABS login, video recordings, worksheets or bonuses are prohibited and your access to Proof to Product LABS will be immediately revoked.
+ What are the payment options?
You can choose between a monthly or annual membership in LABS. Montlhy memberships are $99/mo. Annual memberships are $999 (you get two months free!). Each option will auto-renew until you cancel. You may cancel at anytime.
+ Do you offer refunds?
Due to the structure and digital nature of this program, we do not provide refunds for subscriptions. However, we understand life happens and if you need to discuss payment concerns, please contact us at hello at prooftoproduct.com.
+ If I leave LABS do I keep acccess to content?
No. You have access to all LABS content for as long as your membership is active and payments are current. If you choose to leave LABS, you lose access to all content until you rejoin the membership.
+ How is PTP LABS different from Paper Camp?
Paper Camp is where we focus solely on starting & scaling wholesale.
LABS is where we focus on general business operations like hiring, money, tech, marketing and more.
You can learn more about the differences between Paper Camp and LABS here on the podcast: prooftoproduct.com/235
+ How do I know whether LABS will be worth it for me?
If you’re a Proof to Product Podcast listener, then you already know how I pride myself on giving as much value as possible...so you can only imagine how much value we give you in the LABS community.
(And if you haven’t heard the podcast and you’re on the fence about this membership, go give it a listen and see what you think.)
The same core values of community, collaboration, and coaching touch everything I build, and if that sounds like something you want in your life, you know what to do. 😉
+ Do I get 1-1 time with Katie through PTP Labs?
No. Proof to Product LABS members do not get 1-1 coaching time with Katie.
However, Katie is active in our community and regularly hosts group coaching calls and hot seat calls for the community. We encourage you to submit your questions there and to join live.
If you're looking for additional support as you build your business, we encourage you to check out the Proof to Product Advisory Board, which does include one-on-one time with Katie. The Advisory Board is for experienced business owners who have surpassed $100,000k in sales and are looking to scale further. Email katie at prooftoproduct.com for more info about the Advisory Board.
More Community Wins!
Maximize your profitability & productivity.
join us in labs TODAY FOR
✔︎ STRONGER SALES
✔︎ strategic growth
✔︎ perspective & focus
✔︎ Data driven decision-making